It was another busy day for me as a Freelance eLearning Instructional Designer. I had a lot of projects in progress, and the deadlines were fast approaching. I was in the middle of reviewing a storyboard for a new course project before switching over to working on an explainer video. I was fully engrossed in my work when I absentmindedly checked my email to clear my inbox.
As I was skimming through the messages, my eyes were drawn to an email alert from Upwork titled “Copywriter Needed.” The title piqued my interest, and I clicked on the message to learn more. I read through the job description and found that they were looking for a talented copywriter to join their team and create compelling content to engage their audience.
The job requirements match my skills and expertise, and I was intrigued by the opportunity to work with a new client. I began to consider adding the project to my workload, feeling confident that I could handle it. But first, I decided to research the company and their mission to ensure it was a good fit.
I discovered that the company had a global reach and was passionate about empowering their audience with educational and engaging content. This aligns with my own values, and I felt an immediate connection to the project. I decided to apply for the job and eagerly hit the submit button, excited about the possibility of being a part of something meaningful.
“Upon reading the job post, I am immediately intrigued by the opportunity to utilize my copywriting skills in an EdTech environment, a sector I am passionate about and have always wanted to explore.”
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This job posting strikes me as particularly interesting mainly due to its setting within the EdTech industry, an area I’ve been eager to contribute to. EdTech is reinventing the way people learn, making education accessible and dynamic irrespective of one’s geographic location. In my view, being part of a team that actively contributes towards this transformation feels meaningful and significant. Furthermore, the aspect of the role involving the proofreading of educational materials demonstrates a commitment to quality content, which aligns with my professional standards. Also, the thought of combining my copywriting skills with educational content to impact learners positively arouses my curiosity. The blend of technicality and creativity that this role demands resonates with my work style, creating a sense of excitement about the potential opportunities and challenges it might present. Additionally, the job posting’s explicit mention of expanding one’s knowledge in SQL, JavaScript, and other languages opens a gateway to upskilling, thereby enhancing personal growth. This combination of factors makes the job incredibly appealing to me.
As I read through this job post, my mind flickered back to my time working with LearnTech, a global e-learning provider. I was part of a vibrant team, tasked with creating and proofreading technical content for IT courses designed for thousands of eager learners around the world. The intriguing blend of the meticulous art of copywriting paired with the technical prowess required was similar to this job post, taking me on a thrilling journey that brought about memorable experiences and growth.
As I perused the job description, an echo from my past resonated vividly – my tenure as a copywriter at TechGuru, an innovative eLearning platform. Tasked with crafting compelling content for an array of IT courses, the thrill of making complex subjects digestible, and engaging lived with me as a daily regimen. The intricate dance between creativity and technical knowledge that characterized that role was, without a solitary shadow of a doubt, reminiscent of the demands outlined in this new job post, ushering in an ebb of nostalgia and intrigue.
As we pivot the landscape of learning, reshaping it into a more accessible, dynamic, and digitized space, we need a star Copywriter to join our venture. We are an educational technology startup, utilizing gamified AI technology within our learning management platform. Our platform transforms novices into IT specialists, with a lofty goal to aid one million people globally to shape their IT careers.
In an impressive span, our platform has aided over 3000 graduates in securing their first IT jobs post a 4-month training period. We have successfully introduced our revolutionary learning model in Poland and Brazil and are gearing up to extend our reach to further territories.
As a Copywriter, your primary responsibility will be proofreading and crafting engaging theory content and tasks for our Frontend course on our e-learning platform. Your tasks will revolve around proofreading existing theory, creating new theoretical frameworks inspired by our video scripts, enhancing existing task descriptions, and designing innovative tasks to challenge our students.
To thrive in this role, you should possess at least 2 years of commercial experience as a proofreader, a portfolio showcasing blog articles, e-learning content, and technical documentation. Fluency in English is a must and being able to begin immediately will be a significant advantage.
Knowledge of SQL, JavaScript, and HTML/CSS (or other programming languages) will place you ahead. An essential requirement is your ability to communicate technical concepts effectively to our non-technical students.
This role offers an hourly rate range of $15.00-$30.00, falls under the Technical Writing category and requires skills in editing & proofreading, copywriting, content writing, and English writing. Although our roots are in Ukraine, we welcome applicants globally, exemplifying our commitment to diversity and inclusiveness.
If you’re intrigued by the prospect of playing an integral role in an EdTech startup’s journey and spearheading our content creation, we’d love to hear from you. Let’s shape the future of IT education together.
Conclusion
Reflecting on the job post, I am genuinely excited about the opportunity the role presents. I find the commitment to transform learning through innovative and accessible digital tools, the focus on quality content, and the potential to expand my technical skill set particularly compelling. The project resonates with my belief in harnessing technology to make education more relevant, engaging, and accessible. Consequently, I am confident that being a part of such a venture would be truly satisfying and rewarding.
My Approach
To seize their attention, I’d prepare a succinct yet comprehensive portfolio showcasing my previous work on creating and editing eLearning content and copywriting. I’d highlight specific projects where I’ve used creative storytelling to simplify technical topics and engage learners, aligning with their need to communicate technical issues with non-technical learners.
In my response to the hiring manager, I’d express my passion for EdTech and my enthusiasm to contribute towards revolutionizing the learning landscape. Something along the lines of, “As an experienced copywriter and an avid believer in the transformative power of educational technology, I’m thrilled about the possibility of bringing valuable learners closer to their IT career goals with your platform.”
Questions for the Hiring Manager
During an interview, I’d seek more clarity about the team structure, the typical project workflow, and the specific expectations around the role. I’d ask things like “Can you walk me through the process of creating new theory content?” or “How do you see this role contributing to the broader vision of the company?” or “What does success look like for you in this role, and how is it measured?”
Gracious Decline
If this role were not a fit for me, I’d reply to the hiring manager with a heartfelt thank you for considering me for the position, expressing my admiration for their mission. I might say something like, “After much consideration, I have decided to pursue other opportunities that align more closely with my career trajectory. However, I am truly inspired by your mission of revolutionizing IT learning and look forward to seeing the incredible impact you will undoubtedly make.”
